People have limited working visual memory and filter out a lot of things in their every day lives. So how can advertisers have our interest in a world overloaded with messages competing for our attention?
Tagged: Market Research, Psychology, Research, Selective Attention, Selective Attention Test | 1 Comment »
Recently we heard designers talk about new research methods that gather more insights for design than traditional marketing research. This article discusses whether methods used in design research really are new.
Tagged: Design, Design Research, Market Research, Research | Leave a Comment »
This article discusses how socio-cultural differences in China affect research in comparison to research conducted in western cultures, and how research methods should be adapted.
Tagged: China, Cross-cultural, Cultural differences, Research | Leave a Comment »
This journal emphasizes the importance of emotion in consumers’ purchasing behavior and highlights marketing research techniques that can help better understand these aspects.
Tagged: Market Research, Projective Techniques, Psychology, Qualitative Research, Research | Leave a Comment »
In-house Research Gains in Popularity Because of the proliferation of popularizing publications on the topic (especially recently with usability techniques), […]
Tagged: Focus Groups, Research | Leave a Comment »
