Inability to deliver a good customer experience consistently is the reason many companies implement loyalty programs, and also the reason why they don’t work.
Tagged: Customer Experience, Engagement, Loyalty, Loyalty Programs | 4 Comments »
Loyalty
Loyalty Programs Don’t Drive Loyalty; Customer Experience Does
Posted on 18 October 2013 by David Jacques
Recent studies show loyalty programs are not effective at creating customer loyalty, but customer experience improvements are.
Tagged: Customer Experience, Loyalty, Loyalty Programs | 14 Comments »
