IVRS: Forgotten but Not Gone While many companies are starting to understand the value of increasing customer satisfaction over the […]
Tagged: Call Center, Customer Service, IVRS | Leave a Comment »
Objectivity of the Moderator
David Jacques | 4 April 2004
In qualitative research, the moderator can easily influence depth interview of focus groups respondents’ thoughts and opinions. Because the moderator […]
Do-it-yourself Misleading Research
David Jacques | 4 March 2004
In-house Research Gains in Popularity Because of the proliferation of popularizing publications on the topic (especially recently with usability techniques), […]
Tagged: Focus Groups, Research | Leave a Comment »
