Service innovation case study of the design of an online savings account shows that creating an optimal customer experience, even for an online product, requires looking at more than a single customer touch-point but at the overall product and service design and delivery.
Tagged: Customer Experience, Finance, Innovation, Service Design | Leave a Comment »
People have limited working visual memory and filter out a lot of things in their every day lives. So how can advertisers have our interest in a world overloaded with messages competing for our attention?
Tagged: Market Research, Psychology, Research, Selective Attention, Selective Attention Test | 1 Comment »
Recently we heard designers talk about new research methods that gather more insights for design than traditional marketing research. This article discusses whether methods used in design research really are new.
Tagged: Design, Design Research, Market Research, Research | Leave a Comment »
The few clicks principle is one of the most misunderstood and oversimplified concepts in Web usability today. Good information design is not about how many clicks it takes to reach the information desired or to complete a specified task as much as how intuitive it is to do so.
Tagged: Information Architecture, Usability, User Experience, Web | Leave a Comment »
This article discusses how socio-cultural differences in China affect research in comparison to research conducted in western cultures, and how research methods should be adapted.
Tagged: China, Cross-cultural, Cultural differences, Research | Leave a Comment »
This journal emphasizes the importance of emotion in consumers’ purchasing behavior and highlights marketing research techniques that can help better understand these aspects.
Tagged: Market Research, Projective Techniques, Psychology, Qualitative Research, Research | Leave a Comment »
This journal introduces the concept of customer experience and the need for consistency among all touch-points between companies and their customers.
Tagged: Customer Experience | Leave a Comment »
Starting from a simple comparison example, this journal emphasize the need for understanding shoppers’ behavior and optimize store layout to address their needs.
Tagged: Consumer Behavior, Retail, Shopping | Leave a Comment »
Over the years observing customer behavior offline and online, we’ve noticed many similarities in the way stores and Web sites […]
Tagged: search engine, User Experience, Web | Leave a Comment »
