The few clicks principle is one of the most misunderstood and oversimplified concepts in Web usability today. Good information design is not about how many clicks it takes to reach the information desired or to complete a specified task as much as how intuitive it is to do so.
Tagged: Information Architecture, Usability, User Experience, Web | Leave a Comment »
This article discusses how socio-cultural differences in China affect research in comparison to research conducted in western cultures, and how research methods should be adapted.
Tagged: China, Cross-cultural, Cultural differences, Research | Leave a Comment »
This journal emphasizes the importance of emotion in consumers’ purchasing behavior and highlights marketing research techniques that can help better understand these aspects.
Tagged: Market Research, Projective Techniques, Psychology, Qualitative Research, Research | Leave a Comment »
This journal introduces the concept of customer experience and the need for consistency among all touch-points between companies and their customers.
Tagged: Customer Experience | Leave a Comment »
Starting from a simple comparison example, this journal emphasize the need for understanding shoppers’ behavior and optimize store layout to address their needs.
Tagged: Consumer Behavior, Retail, Shopping | Leave a Comment »
Over the years observing customer behavior offline and online, we’ve noticed many similarities in the way stores and Web sites […]
Tagged: search engine, User Experience, Web | Leave a Comment »
IVRS: Forgotten but Not Gone While many companies are starting to understand the value of increasing customer satisfaction over the […]
Tagged: Call Center, Customer Service, IVRS | Leave a Comment »
In qualitative research, the moderator can easily influence depth interview of focus groups respondents’ thoughts and opinions. Because the moderator […]
In-house Research Gains in Popularity Because of the proliferation of popularizing publications on the topic (especially recently with usability techniques), […]
Tagged: Focus Groups, Research | Leave a Comment »
