Customer Research

In order to deliver relevant customer experiences, companies need to understand what constitutes customer value.

Deeper Insights

At Customer input, we are expert a researching beyond the surface by looking at the deep-rooted values that impact emotions and motivate customer behaviors. The success of our experience design solutions, whether at product or service level, marketing or organizational development, is largely based on a solid understanding of what people really need, not only what they say they do.

Research Services

We provide a wide range of research services, including:

• Observational research
• In-depth interviews
• Focus groups
• Projective techniques
• Qualitative and quantitative survey design
• Advance Customer Satisfaction Surveys
• Ad testing
• Product testing
• Exploratory psychology exercises
• Advanced survey design

Getting a Clearer Picture

Different research methods are appropriate for finding out different kinds of information. At Customer input Ltd, we make use of a mix of research methodologies to gain insights from multiple perspectives in order to create a clearer picture. Our experience allows us to select the the most appropriate methods for addressing specific questions and interpreting the results correctly.

International and Cross-cultural Research

We have experience conducting cross-cultural research. We can help companies understand how to adapt their products, services and marketing throughout Asia, Europe and North America.

Training

We also provide training modules and workshops in various general research and research techniques for in-house corporate training.

Example Research Projects

We have conducted customer research in multiple industries from financial services and travel to consumer products. Our research reports have helped various companies make better business decisions and enhance their customer experience. Here are a few examples of research topics using multiple research methods: